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About us

Welcome to At, you will find vast inventory of fine Diamonds at “Direct to the Public” wholesale prices. Why pay jewelry store prices when you can buy high quality Diamonds direct from us and save hundreds, even thousands of dollars? By buying from us you are buying directly from the manufacturer without the middle man.

We specialize in manufacturing and wholesale of high-end fine diamond jewelry and diamond watch designs. We are proud to introduce our large selection of diamond jewelry with round diamonds and princess cut diamonds set in invisible setting in 10k, 14k, 18k white gold, yellow gold and pink gold (also called rose gold or red gold), sterling silver or platinum. We strive for the highest degree of customer satisfaction by offering quality merchandise, amazing selection and prices while maintaining one of the leading customer service departments in the jewelry industry with 24/7 customer support.

We try to keep prices at the lowest all the time but please note that prices are subject to change without prior notice.

Shopping at is entirely safe and worry free --we guarantee it. All transactions done through go through SSL (secure socket layers). SSL is the industry standard method for computers to communicate securely without risk of data interception, manipulation, or recipient impersonation. We also provide 24/7 customer support to assist our customers with any inquiries they might have. All regular orders come with 15 days money back guarantee, absolutely no restocking fees and fully insured shipping service with signature confirmation for fast and secure delivery. Orders over $150 are shipped for free within USA.


At, you will find high-quality Diamonds certified by GIA the most respected Diamond grading lab in the world. You can choose your Diamond and we will set it in the ring of your hearts desires. We are devoted to making sure that our clients are completely satisfied with their experience.

Diamonds are not hard to understand. We give you all the tools you need and a very large Certified Diamond inventory with a variety of settings to choose from. We also provide one on one customer care. We are conveniently located in Atlanta Georgia and have been for over 10 years. Our Company was built on a unique idea: buying an Engagement ring should be as easy as falling in love and affordable to everyone. You will know when is right. specializes in custom diamond designs. mission is to bring high quality diamond jewelry to everyone without the ridiculous mark-up like in most jewelry stores. We are headquartered in Atlanta, GA. Derek Fields is the Head Gemologist as well as the General Manager.


Our staff's 10 year experience in manufacturing and wholesale of fine diamond jewelry, vast knowledge of workmanship and consumer needs has helped us to develop a fine line of diamond jewelry including men's and women's diamond rings, diamond earrings, diamond pendants, diamond bracelets, diamond bangles, diamond charms and diamond necklaces in white gold, yellow gold and rose gold. Our jewelry product line has over 10 thousand different types of diamond jewelry and watch designs, and we are constantly expanding. We are one of the leading manufacturers of men's diamond jewelry in the USA. Our reputation is known worldwide with our exports going to the Canada, Europe, South America and Southeast Asia.


Please note the hours of operation of the store are Mon-Fri 11am-7pm EST.

Your privacy is safe with us as we do not sell or share our customer information.

Thank you for visiting! We look forward to helping you celebrate your special occasions with extraordinary values on exquisite diamonds, fine jewelry and diamond watches.

If you have any questions or need additional information please do not hesitate to contact us:

  • Mail: 235 Peachtree Street NE Suite 400 Atlanta, GA 30303
  • Call us @ (678) 598-4419 Our phone support hours of operation: 7 am - 8 pm EST Monday - Friday 7 am - 5 pm Saturday Closed Sunday (appointment Only.)
  • E-mail your questions to us: